Your digital media catch-up is right here. Every Tuesday – for just a few minutes – I join Heather Backman
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Tag: emarketer
The Future of Cash May Be Facebook
In Libra We Trust? Back in 2011, I published an article titled, F-Commerce – Rise Of The Facebook Consumer, that
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Prime Your Business Models
In a world where people think that retail is dying, Amazon is charging people to shop online. It’s hard to
Continue readingAmazon's Beast That Is Prime, Netflix Pumps Up And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingOpen Letter To The Advertising Industry: Let's Not Mess Up Ads For Voice – Strategy Column
Hey, Siri… let’s not mess up these voice assistant ads, ok? One of the short-term technology innovations that will cause
Continue readingWhat They're Not Telling Us About Native Advertising's Explosive Growth
Native advertising is big business… and it’s growing. That’s the raw news and data from the good people at eMarketer
Continue readingThe Digital Generation Is Now Every Generation
Everything is digital. Fine. Everyone is online. Fine. These are just platitudes. There are many industries and businesses that are
Continue readingAn Open Letter To Brands: Be Mobile-First. Now.
Dear Brand Leaders, The time has come. I’ve been patient. Your consumers have been patient. Enough is enough. The discrepancy
Continue readingConsumer Trust Is Not What You Think It Is These Days
What is the number one reason that a customer is loyal to a brand? Some might think that it’s all
Continue readingThe Thing About Disruption
How good is your brand when it comes to disruption? For my money, disruption is the current big bad wolf
Continue readingThe Current State Of Advertising's Business
Where is the world of advertising at today? It’s easy to say that advertising is dead (it’s not). Here is
Continue readingDoes Advertising Even Work Any More? Of Course It Does!
Today, one of my favorite online publications, Digiday, published the article, Does advertising even work any more? Read the article.
Continue readingThe State Of Marketing And The Missed Opportunities
How many brands are really marketing themselves properly these days? If there is one gripe about the current state of
Continue readingMy Week At The TED Conference
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingThe Instagram That You Hardly Know
**There are a lot of people sharing pictures on [Instagram](http://instagram.com/mitchjoel/ “Instagram”).** It’s a trap to think that Instagram is an
Continue readingWhen TV Becomes An Accessory To YouTube
Everyone is talking about video. Have you noticed how on Facebook, some videos in your newsfeed start on their own
Continue readingLet's Stop Mixing Up Digital Advertising With Digital Marketing
I get into this fight all of the time. When people talk to me about advertising agencies – especially ones
Continue readingEven If You're Not Doing Social Media, You Should Still Be Doing This…
In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop
Continue readingWelcome To The One Screen World
Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team’s ability
Continue readingTwo Terms Marketers Need for Today's Media Landscape
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for
Continue readingMarketers, Let Your Egos Go
What if your ideas didn’t matter? For senior marketers, it is a very humbling thought. What if your ideas, your
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