Is there one link, story, picture or thought that you saw online this week that you think somebody you know
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Tag: advertiser
Fortnite, Racism, The Future of Gaming And More On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am on air at CHOM 97.7 FM radio out of Montreal (home base). It’s
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Facebook vs. Advertising And More On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am on air at CHOM 97.7 FM radio out of Montreal (home base). It’s
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Facebook’s Tough Week And More On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingWhy Facebook Is Cleaning Up The Neighborhood
Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Investors are a
Continue readingSix Links Worthy Of Your Attention #390
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingAre You Not Entertained?!?!?! How To Spend Money On Advertising (Like You Just Don't Care)
What won’t an advertiser do to get in front of your face? How does the title of this The New
Continue readingThe Billion Hour YouTube Rabbit Hole (And It's Growing)
It can often be a sad state of affairs. I don’t know about you, but when someone send me a
Continue readingThe Easiest Way To Navigate This Media Minefield
It turns out that nobody knows what’s what when it comes to the media anymore. Who do you trust for
Continue readingMath Is Hard… Or How To Make Your Advertising Count
At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes
Continue readingDisplay Advertising Is A Failed State
Display advertising has a huge problem. It’s all going to come to head in 2017. There is only so long
Continue readingDoes Advertising Even Work Any More? Of Course It Does!
Today, one of my favorite online publications, Digiday, published the article, Does advertising even work any more? Read the article.
Continue readingThe Truth In Digital Advertising
Don’t believe every headline that you read. There has been a long-standing statement that, “people hate advertising.” For years, I (and many
Continue readingDon't Forget The Message
“The medium is the message.” You know this infamous saying. It was introduced to the world in Marshall McLuhan‘s book,
Continue readingHow The TV Industry Just Hurt Television Advertising
What is the value of your personal data to an advertiser? Consumers are rightfully concerned about what is being done
Continue readingDigital Videos Is The New 3D
No, don’t worry… you don’t need glasses or anything like that. For marketers trying to navigate digital marketing in a
Continue readingDisclosure. This Is A Disclosure.
#Client. How often are you trolling the social media feeds and you see some kind of post about how great
Continue readingWhere Consumers Spend Their Time Is Where Advertisers Should Spend Their Money
This was the argument that was debated over twenty years ago. Why do we have to keep having the same
Continue readingThe Line Being Drawn Between Smartphones And Tablets
Human beings are an intriguing group. What does advertising do? Well, if you believe the very first episode of the
Continue readingThe Upcoming Consumer (Looks Nothing Like The Consumer We Knew)
**The consumer is changing.** This used to be a platitude. Correction. It’s a marketing parlour trick to say that *”the
Continue readingI Want To See Ads!
**”Of course, you want to see ads, you’re in marketing!”** That’s not what I mean. Here’s the scene: I’ve been
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